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  • Samsung announces 'bada 2.0 Power App Race' – a global contest for mobile application developers

    Global competition to reward best bada 2.0 applications offers $1,000,000 prize package
    SEOUL, Korea – October 20, 2011 - Samsung Electronics today announced the bada 2.0 Power App Race, a global application contest hosted by the Samsung bada developer site (, offering developers the chance to win up to $100,000.

    Now in its second year, the bada Power App Race competition will formally launch bada 2.0 to mobile applications developers, inspiring them to create innovative new applications using the bada 2.0 SDK. A total of ten applications – including five game applications, and five non-game applications – will be selected and rewarded with prize money totaling $1,000,000. Also, winning applications will receive the 'Power App' mark at Samsung Apps, exclusive marketing and promotion benefits.

    "We are excited to launch the bada 2.0 Power App Race, which will help boost the bada developer community by encouraging innovation in bada apps from developers all around the world," said Kang-hyun Kwon, Senior Vice President of Media Solution Center, Samsung Electronics. "Since its launch, Samsung has improved the competitiveness of bada as a truly global platform, with significant success for bada in markets ranging from Eastern Europe to China. We are committed to supporting developers around the world to grow and nurture the bada ecosystem and take part in this success.'

    Whereas other application contests are typically judged by contest organizers, Samsung's Power App Race is decided by the public, with consumer sales determining winning entries. Developers who wish to participate should register directly on the bada developer site. Entries open on October 18th and will close at midnight on December 31st. Developers can enter as many applications as they wish.

    The first ten apps to reach 100,000 cumulative downloads will be chosen as the final winners, announced on the bada developer site upon reaching the target.

    At the IFA 2011 event in September, Samsung revealed its plans to enhance the bada platform with the introduction of bada 2.0-based smartphones including the Samsung Wave 3, Wave M and Wave Y. Additionally, Samsung plans to introduce a wide range of future support programs for bada developers, including a bada developer day global tour to widen the awareness of the bada ecosystem.

    For more information on bada 2.0 Power App Race, please visit bada developer site (

    About Samsung Electronics Co., Ltd.

    Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit

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