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  • Samsung announces London bada Developer Day

    Free Developer Day introducing bada application development and bada SDK platform
    June 11th, 2010, London – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced that the latest in a series of bada Developer Days is coming to London.

    The event, being held in London on Friday June 18th, is Samsung's first UK bada developers' event following the launch of bada SDK (Software Development Kit). The event has been designed to encourage bada application development and assist relevant developers and their communities.

    The Developer Day is structured around bada platform introduction, programming samples configured for specific technologies and applications based on bada platform SDK, and a variety of demonstrations using real mobile phones.

    The event will also provide overall introductions on 'Samsung Apps', which is Samsung's application store, and Samsung application certification process to help developers understand certification and sale procedures.

    Speaking ahead of the event, Simon Stanford, Head of Mobile for Samsung UK & Ireland said "The bada Developer Day is our first event of this kind and we'd encourage developers from across the country to sign up and join us in London on June 18th. We're incredibly proud and excited about the possibilities of our bada platform and we're looking forward to sharing our vision of bada and its applications with developers."

    The Developer Day is one of the first in Europe from Samsung, and is part of a series which will have reached over 20 countries by the end of 2010.

    The events are geared towards helping Samsung build up diverse developer support systems, including online and offline courses for bada platform and development support service via the bada Developers site (

    Registrations for participants will be available on the site ( The event is open to any developer and there is no registration fee. As well as an insight into the bada platform, developers will also have the opportunity to win some fantastic Samsung prizes on the day.
    The Samsung bada Developer Day will be held on June 18th at the Congress Centre, 23-28 Great Russell Street, London.

    Samsung bada Developer Day agenda
    Samsung Wave (S8500) Product Specifications
    9 : 30 – 10 : 30 Welcome and introduction to bada
    10 : 30 Q&A
    11 : 00 – 13 : 00 bada basics and advanced UI
    13 : 00 – 14 : 00 Lunch
    14 : 00 – 14 : 45 Embedding web browser in apps
    14 : 45 – 15 : 00 Maps in bada
    15 : 45 – 16 : 30 Content managing in bada
    16 : 30 Event ends

    About Samsung bada Samsung bada is a smartphone platform released in 2010. The word "bada" means "ocean" in Korean. The recently released Samsung Wave is the first bada-powered phone in the UK.
    For developers, bada will bring a new blue ocean of mobile applications. For customers, bada will bring a wider choice of cost-effective yet powerful smartphones.
    The vision of bada is "Smartphone for Everyone". bada's main goal is not to compete with other existing smartphone platforms. Instead, bada will turn Samsung's conventional customers into smartphone users by providing cost-effective smartphones.

    About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

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