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  • Samsung announces winners of bada Developer Challenge, demonstrating its commitment to the bada platform

    December 8th, 2010, Seoul, Korea – Samsung Electronics Co. Ltd., a leading mobile provider, today announced the winners of 'bada Developer Challenge,' an application development contest for the bada platform which took place between May and December in 2010. Entrants participated in the contest online through Samsung's bada developer site.

    The bada Developer Challenge attracted 2,077 teams from 54 countries. Samsung selected 34 winning applications, with the winners receiving US $2.7 million between them – as well as gaining marketing support to promote their applications on the Samsung Apps site.

    "Samsung is excited to see such a great response from developers who entered applications to the bada Developer Challenge," said JK Shin, President and Head of Mobile Communications Business at Samsung Electronics, "We will roll out additional bada-based smart phones and continue to support bada developers in making and marketing high-quality applications."

    The grand prize winner, who won US$300,000, was Mooncoder in Poland. The winner's application "Little Sailor" is a 3D yacht racing game that allows users to experience a realistic sailing simulation – with the help of intricate controls and colorful graphics. The LittleSailor application scored highest in the creativity, commercial potential, functionality, and user-friendliness categories.

    "We are extremely happy to receive the top prize in the contest organized by Samsung Electronics, a leading global company that is making inroads in software and applications," said Maciej Komosinski and Szymon Ulatowski, of Mooncoder which developed Little Sailor. "We believe bada will evolve into a platform that offers great opportunities to developers through Samsung's strength in the mobile arena. We will continue to join developer initiatives organized by Samsung in order to create more interesting and useful applications."

    Eight other winners also received US $100,000 apiece, including badaSports, Doogie, Bang, WAMO_Camera, TouchRetouch, Bling-Bling Reader and Parking.

    The award ceremony was held at the bada Developer Day in Seoul on December 8, which marked bada's first-year anniversary. At the bada Developer Day, Samsung provided a guide to developing applications for bada; including technical support regarding the platform as well as more information about the certification and registration process of Samsung Apps, the application marketplace for bada.

    In addition to the Samsung Wave – the first bada smart phone- launched in June, Samsung has launched additional models such as the Wave II, Wave525, Wave533, Wave575 and Wave723. Sales of bada handsets are expected to reach 5 million units before the end of 2010.

    Samsung Apps, Samsung's application store, has grown with the success of the Wave series; the total number of application downloads worldwide is expected to surpass 50 million by December, demonstrating the rising popularity of bada apps among smart phone users. Launched in France, Italy and the UK in September 2009, Samsung Apps is now available in 118 countries.

    Samsung has been supporting developers in a number of ways; mainly through its online bada Developer site and also through offline local Developer Day events held regularly around the world. To build a better mobile eco-system, Samsung plans to introduce additional developer support programs, which include online and offline education courses for bada programming, online Q&A's via the bada Developer site and support for the publication of bada technical books.

    About Samsung Electronics Co., Ltd Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

    About Samsung Media Solutions Center (MSC) Established in June 2008, the Media Solution Center (MSC) has served as a channel to deliver contents and services to all Samsung Electronics devices, thereby enhancing the devices' capabilities. The consumer's focus is changing from hardware technology and performance to value driven by content and services optimized for the device. To cope with this dynamic market environment, the Media Solution Center is driving the democratization of the content and service eco-system. Samsung is emphasizing its competency in differentiated content, open platforms, as well as the creation of content for a variety of service channels.

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